Marketing, systems, and AI for our Inland Empire venture
Kevin, here is the full plan. I build and run the marketing, the phones, the follow-up, and the AI. You and I focus on sellers and closings. Plain terms: $1,500 a month for my work, plus 10% of the profit on every deal we close.
01 · The opportunity
Normal houses in our target area sell for $500,000 to $600,000. Each deal we sign and pass to an investor pays $10,000 to $20,000. So the prize is real. But here is the honest part most marketers skip: very few sellers type "sell my house fast" into Google here. And the ones who do land on billion-dollar companies.
Monthly Google searches, both counties combined. This is the whole pie.
All seller phrases together: about 300 searches a month across both counties. Google also charges $82 to $399 per click on these terms. Source: live Google Ads data, July 28, 2026.
Real Google results for "sell my house fast riverside ca," top of page.
A brand-new company does not beat these names on Google in year one. So we will not pay to fight them there. We go straight to homeowners instead.
Every one of those companies talks to Inland Empire sellers every single day. Each month we sit out, the sellers on our future list take their offers instead. And each missed phone call, once we start, is a possible $10,000 to $20,000 fee walking away. The plan below is built so that almost nothing slips through.
02 · The market, measured live
Before writing this proposal, I pulled live sale prices in Fontana and ran a real house through our new property report tool. Here is what the market looks like right now.
Four real sales near one test house, May to July 2026. Houses here move, and buyers are active. Source: live Redfin pull, July 28, 2026.
I built a tool that takes any address and returns a full report in about a minute. Current value. Recent sales nearby. Likely rent. Fire and flood zone checks. Tax red flags. A suggested offer range.
We tested it on a real Fontana house this week. It caught a tax bill three times higher than expected, which usually means hidden financing is attached to the home. That is the kind of thing that kills deals late. Our callers will know it in minute one, so we only chase houses worth chasing.
Industry data shows most off-market deals close 31 to 180 days after the first conversation, and about 60% of closed deals came from owners who ignored the first three tries. (Sources: iSpeedToLead closing-rate benchmarks; AutomizeCRM follow-up study, accessed July 28, 2026.) In plain words: the fortune is in the follow-up. That is exactly the part computers never forget to do. It is why AI runs through this whole plan.
03 · The strategy
Seven moves, in order. Nothing fancy for its own sake. Every piece exists to start seller conversations or keep them warm until they turn into signed deals.
Company name, simple brand, one-page website, business phone numbers, and a contact-tracking system, so every seller who checks us out sees a real company, and no name we collect is ever lost.
We target owners most likely to sell: behind on taxes, empty houses, out-of-town owners, inherited homes. Then we clean it against do-not-call rules, so we only contact people we legally can.
Human callers plus handwritten-style letters to the best owners, so the people most likely to sell hear from us two different ways.
An AI receptionist answers every call back, day or night. AI text check-ins keep every warm owner from going cold. The full map is below, so no interested seller ever slips away.
The instant property report runs while the seller is still on the phone, so our offer math is done in minutes, not days.
We build a list of cash buyers by area and text them signed deals first, so when we lock up a house, buyers already know who we are.
Calls, conversations, offers, signed deals, and cost per deal, reviewed with you every week, so we double down on what works and cut what does not.
Where AI works in the seller's journey
A seller calls from our letter at 9pm on a Sunday. A friendly AI answers, asks about the house, and texts us the details right away. A human calls back fast.
Anyone who fills out the website form or leaves a voicemail gets a text within minutes, because the first company to respond usually wins the conversation.
Warm owners get short, friendly text check-ins on a schedule. Most deals come from these later yeses, and the AI never gets busy or bored.
While the caller talks, the report runs. Value, nearby sales, red flags, offer range. The caller sounds sharp because the homework is already done.
Our cash-buyer list gets a clean deal alert by text and email the moment we sign, so offers come back in hours, not weeks.
With everyone's consent stated on the call, AI reads transcripts and flags what worked, so the scripts get sharper every single week.
Calls TO homeowners stay 100% human. Federal rules treat AI voices on sales calls like illegal robocalls, with fines of $500 to $1,500 per call (FCC ruling, February 2024). And people in a hard spot deserve a real person. AI answers, reminds, and researches. Humans do the talking.
04 · What you get
The machine gets built.
Brand basics and a one-page website with a cash-offer form, so sellers who look us up see a trustworthy company and can reach us in one tap.
Business phone lines and the AI receptionist, live from week two, so every single call gets answered, day or night, weekend or not.
Contact-tracking system and deal board (every owner, every conversation, every next step in one place), so no seller ever falls through the cracks as we grow.
Owner lists, phone lookups, and legal scrubbing against do-not-call and known-lawsuit lists, so we call the right people and stay out of court.
Caller scripts and training setup, so whoever dials, you, me, or a hired caller, sounds sharp from day one.
The instant property report tool, wired to our phones, so we know what a house is worth while the seller is still talking.
First letter batch to the highest-scoring owners, so our best prospects hear from us in the mail and on the phone.
The machine gets run, watched, and improved.
Calling and letter campaigns managed end to end, so seller conversations keep starting without you touching the plumbing.
AI text follow-up on every warm owner, tuned monthly, so the "not yet" pile quietly turns into signed deals.
Cash-buyer list building and deal alerts, so when we sign a deal, selling it takes days, not weeks.
Weekly numbers review with you (calls, conversations, offers, deals, cost per deal), so we both always know what is working and what to change.
A monthly plain-English report, so you see exactly where every dollar went and what it produced.
Paid ads and deeper Google presence, only when the numbers earn it, so we never burn money fighting Opendoor before our direct machine is profitable.
05 · The comparison
06 · The investment
I keep my monthly fee low on purpose. The real payday for me is the same as yours: closed deals.
07 · The timeline
This models the starting media budget ($1,500/mo, $18k/yr) against a conservative 5 deals at $15,000 each. It is a planning model built from our funnel math, not a guarantee. Months 1 to 3 spend money before deals land. That is normal and planned for.
Name locked, website live, phones on, tracking system ready, first list pulled and scrubbed.
Calling begins, first letters drop, AI receptionist answering around the clock, property report tool in the callers' hands.
Follow-up engine working the warm pile daily. Buyer list growing. In our planning model this is the realistic window for a first signed deal.
Weekly numbers decide where the next dollar goes. Ads and deeper Google presence enter only if the data says they will pay.
08 · Next steps
Read this and sit with it. Question everything. The numbers in here are real, and I will show you the sources for any of them.
Text me your questions. Terms, tools, timeline, anything. Straight answers, no sales pitch.
Say go. We sign a simple one-page agreement, pick the company name, and Day 1 of the timeline starts.
Prepared privately for Kevin, July 2026. Search, cost, and sale-price figures were pulled live on July 28, 2026 and are cited in the text. Funnel and money-math figures marked "example plan" are planning models, not promises of results. Nothing here guarantees deals, timing, or profit. Mastodon Marketing · (832) 979-8426.