Mastodon MarketingPrivate proposal · July 2026

Marketing, systems, and AI for our Inland Empire venture

Let's build the deal machine.

Kevin, here is the full plan. I build and run the marketing, the phones, the follow-up, and the AI. You and I focus on sellers and closings. Plain terms: $1,500 a month for my work, plus 10% of the profit on every deal we close.

Kevin
Founding partner
Alex Rocha
Owner & Founder, Mastodon Marketing
Inland Empire
Riverside + San Bernardino Counties
$1,500/mo + 10%
10% of closed-deal profit
Run your business. We'll bring the customers.

01 · The opportunity

The money is real. The path to it is direct.

Normal houses in our target area sell for $500,000 to $600,000. Each deal we sign and pass to an investor pays $10,000 to $20,000. So the prize is real. But here is the honest part most marketers skip: very few sellers type "sell my house fast" into Google here. And the ones who do land on billion-dollar companies.

Live data · pulled July 28

How few people search

Monthly Google searches, both counties combined. This is the whole pie.

"sell my house fast" 120 "we buy houses" 60 "sell my house for cash" 60 "cash home buyers" 50 "sell house as is" 40

All seller phrases together: about 300 searches a month across both counties. Google also charges $82 to $399 per click on these terms. Source: live Google Ads data, July 28, 2026.

Live data · pulled July 28

Who owns page one today

Real Google results for "sell my house fast riverside ca," top of page.

1opendoor.comNational
2homelight.comNational
3sundae.comNational
4zillow.comNational
5webuyhouses.comNational
8brandenbuyshomes.comFirst local

A brand-new company does not beat these names on Google in year one. So we will not pay to fight them there. We go straight to homeowners instead.

What waiting costs

Every one of those companies talks to Inland Empire sellers every single day. Each month we sit out, the sellers on our future list take their offers instead. And each missed phone call, once we start, is a possible $10,000 to $20,000 fee walking away. The plan below is built so that almost nothing slips through.

02 · The market, measured live

We already tested the machine's core.

Before writing this proposal, I pulled live sale prices in Fontana and ran a real house through our new property report tool. Here is what the market looks like right now.

Live data · Fontana 92335

Recent sold prices

$520k $600k $600k $545k Jun 26 Jul 13 Jul 1 May 22

Four real sales near one test house, May to July 2026. Houses here move, and buyers are active. Source: live Redfin pull, July 28, 2026.

Built and tested

The instant property report

I built a tool that takes any address and returns a full report in about a minute. Current value. Recent sales nearby. Likely rent. Fire and flood zone checks. Tax red flags. A suggested offer range.

We tested it on a real Fontana house this week. It caught a tax bill three times higher than expected, which usually means hidden financing is attached to the home. That is the kind of thing that kills deals late. Our callers will know it in minute one, so we only chase houses worth chasing.

One more fact that shapes everything

Industry data shows most off-market deals close 31 to 180 days after the first conversation, and about 60% of closed deals came from owners who ignored the first three tries. (Sources: iSpeedToLead closing-rate benchmarks; AutomizeCRM follow-up study, accessed July 28, 2026.) In plain words: the fortune is in the follow-up. That is exactly the part computers never forget to do. It is why AI runs through this whole plan.

03 · The strategy

Go direct. Answer everything. Forget nothing.

Seven moves, in order. Nothing fancy for its own sake. Every piece exists to start seller conversations or keep them warm until they turn into signed deals.

1

Set the foundation

Company name, simple brand, one-page website, business phone numbers, and a contact-tracking system, so every seller who checks us out sees a real company, and no name we collect is ever lost.

2

Build the right list

We target owners most likely to sell: behind on taxes, empty houses, out-of-town owners, inherited homes. Then we clean it against do-not-call rules, so we only contact people we legally can.

3

Start real conversations

Human callers plus handwritten-style letters to the best owners, so the people most likely to sell hear from us two different ways.

4

Let AI catch and keep everything

An AI receptionist answers every call back, day or night. AI text check-ins keep every warm owner from going cold. The full map is below, so no interested seller ever slips away.

5

Know what to offer, fast

The instant property report runs while the seller is still on the phone, so our offer math is done in minutes, not days.

6

Sell the deal

We build a list of cash buyers by area and text them signed deals first, so when we lock up a house, buyers already know who we are.

7

Read the numbers weekly

Calls, conversations, offers, signed deals, and cost per deal, reviewed with you every week, so we double down on what works and cut what does not.

Where AI works in the seller's journey

Six moments. One rule.

Moment 1 · They call us

AI receptionist, 24/7

A seller calls from our letter at 9pm on a Sunday. A friendly AI answers, asks about the house, and texts us the details right away. A human calls back fast.

Moment 2 · New lead arrives

Instant text-back

Anyone who fills out the website form or leaves a voicemail gets a text within minutes, because the first company to respond usually wins the conversation.

Moment 3 · They say "not yet"

AI follow-up that never forgets

Warm owners get short, friendly text check-ins on a schedule. Most deals come from these later yeses, and the AI never gets busy or bored.

Moment 4 · We are on the phone

Instant property report

While the caller talks, the report runs. Value, nearby sales, red flags, offer range. The caller sounds sharp because the homework is already done.

Moment 5 · Deal signed

AI tells the buyers

Our cash-buyer list gets a clean deal alert by text and email the moment we sign, so offers come back in hours, not weeks.

Moment 6 · After every call

Call review at scale

With everyone's consent stated on the call, AI reads transcripts and flags what worked, so the scripts get sharper every single week.

The one rule

No robot sales calls. Ever.

Calls TO homeowners stay 100% human. Federal rules treat AI voices on sales calls like illegal robocalls, with fines of $500 to $1,500 per call (FCC ruling, February 2024). And people in a hard spot deserve a real person. AI answers, reminds, and researches. Humans do the talking.

04 · What you get

Everything I build and run.

Onboarding · Month one

The machine gets built.

Brand basics and a one-page website with a cash-offer form, so sellers who look us up see a trustworthy company and can reach us in one tap.

Business phone lines and the AI receptionist, live from week two, so every single call gets answered, day or night, weekend or not.

Contact-tracking system and deal board (every owner, every conversation, every next step in one place), so no seller ever falls through the cracks as we grow.

Owner lists, phone lookups, and legal scrubbing against do-not-call and known-lawsuit lists, so we call the right people and stay out of court.

Caller scripts and training setup, so whoever dials, you, me, or a hired caller, sounds sharp from day one.

The instant property report tool, wired to our phones, so we know what a house is worth while the seller is still talking.

First letter batch to the highest-scoring owners, so our best prospects hear from us in the mail and on the phone.

Ongoing · Every month

The machine gets run, watched, and improved.

Calling and letter campaigns managed end to end, so seller conversations keep starting without you touching the plumbing.

AI text follow-up on every warm owner, tuned monthly, so the "not yet" pile quietly turns into signed deals.

Cash-buyer list building and deal alerts, so when we sign a deal, selling it takes days, not weeks.

Weekly numbers review with you (calls, conversations, offers, deals, cost per deal), so we both always know what is working and what to change.

A monthly plain-English report, so you see exactly where every dollar went and what it produced.

Paid ads and deeper Google presence, only when the numbers earn it, so we never burn money fighting Opendoor before our direct machine is profitable.

05 · The comparison

Two ways to do this.

Buy leads from vendors

Avoid
You rent leads. The vendor keeps the list, the data, and the power.
The same lead gets sold to 3 or 4 of your competitors.
Nobody follows up past the first week. The 31-to-180-day deals die.
Robot calls and gray-area texting put the legal risk on you.
When you stop paying, everything stops. You own nothing.

Build our own machine

Recommended
We own the list, the phone numbers, the website, and every contact forever.
Every lead is exclusively ours. Nobody else gets the call.
AI follow-up works the warm pile for months, where most deals actually live.
Human calls, scrubbed lists, consent on recordings. Built clean from day one.
Every month makes the machine smarter and the asset more valuable.

06 · The investment

Simple terms. Shared upside.

I keep my monthly fee low on purpose. The real payday for me is the same as yours: closed deals.

Marketing systems, AI, and managementEverything in "What you get," built and run by me
$1,500/mo
Performance sharePaid only when a deal closes. Profit means the assignment fee, or the net profit on a buy-and-flip with our execution partner
10% of profit
Tools, data, and media budgetPaid straight to vendors, not to me. Starts near $1,500/mo and scales only with your OK
Separate
My total compensationLow fixed cost, aligned upside
$1,500/mo + 10%
168/168
Hours per week the AI line answers
40/168
Hours a normal business phone covers
$10k–$20k
Typical fee per closed deal

07 · The timeline

What happens, and when.

Example plan · not a promise

How the money math could look, year one

$0 $25k $50k $75k M1 M4 M8 M12 Month 4: the lines cross $75k in $18k out

This models the starting media budget ($1,500/mo, $18k/yr) against a conservative 5 deals at $15,000 each. It is a planning model built from our funnel math, not a guarantee. Months 1 to 3 spend money before deals land. That is normal and planned for.

Days 1–14

Foundation built

Name locked, website live, phones on, tracking system ready, first list pulled and scrubbed.

Days 15–30

Conversations start

Calling begins, first letters drop, AI receptionist answering around the clock, property report tool in the callers' hands.

Months 2–3

The pipeline fills

Follow-up engine working the warm pile daily. Buyer list growing. In our planning model this is the realistic window for a first signed deal.

Month 4+

Double down on what works

Weekly numbers decide where the next dollar goes. Ads and deeper Google presence enter only if the data says they will pay.

08 · Next steps

Three steps and we're moving.

Read this and sit with it. Question everything. The numbers in here are real, and I will show you the sources for any of them.

Text me your questions. Terms, tools, timeline, anything. Straight answers, no sales pitch.

Say go. We sign a simple one-page agreement, pick the company name, and Day 1 of the timeline starts.

Alex Rocha

Let's build this thing.

Alex Rocha · Owner & Founder · Mastodon Marketing

Text me your thoughts